Təsvir
- Take responsibility for campaign management and marketing automation processes within the bank's CRM system.
- Participate in the development and execution of campaign strategies for different customer segments.
- Manage the creation and delivery of personalized offers via email, SMS, push notifications, and other channels.
- Regularly monitor campaign performance (open rate, click-through rate, conversion) and prepare reports.
- Optimize campaigns and improve their effectiveness based on the results obtained.
- Collaborate closely with marketing and sales teams to develop tailored communication plans.
- Ensure the accuracy of the customer database and its usability for campaigns.
- Work with the technical team to continuously improve the functionality of the CRM system.
- Conduct competitive analysis and apply industry best practices.
- Develop long-term campaign projects aimed at increasing customer lifetime value.
Tələblər
- Higher education (marketing, business, IT, or a related field).
- Work experience with CRM systems (e.g., Salesforce, Microsoft Dynamics).
- Familiarity with digital campaign management and marketing automation tools.
- Data analysis and reporting skills (SQL or similar tools are desirable).
- Deep knowledge of customer segmentation and targeting principles.
- Excellent communication and teamwork skills.
- Problem-solving and analytical thinking ability.
- Attention to detail and high organizational skills.
- Experience in banking or other financial services is desirable.
- Fluency in English and Azerbaijani.
Vakansiya haqqında
Son tarix
June 29, 2026
Paylaşılıb
may 30, 2026
Vakansiya növü
Tam ştat